TV networks are reshaping their strategies to attract binge-watchers. Netflix has reshaped the viewing habits of young consumers, and research shows that 46% of Millennials are watching shows after they initially air, and 42% binge-watch multiple shows once or twice a month. To appeal to these viewers, networks are shifting towards more serialized shows, integrating more cliffhangers to keep viewers coming back for more. Because 43% of viewers binge-watch on DVRs that allow for commercial skipping, networks are also innovating ad offerings with the new product placement and adding products to storylines. (Business Insider)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
