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TV networks are reshaping their strategies to attract binge-watchers.

Mar 21 2016

TV networks are reshaping their strategies to attract binge-watchers. Netflix has reshaped the viewing habits of young consumers, and research shows that 46% of Millennials are watching shows after they initially air, and 42% binge-watch multiple shows once or twice a month. To appeal to these viewers, networks are shifting towards more serialized shows, integrating more cliffhangers to keep viewers coming back for more. Because 43% of viewers binge-watch on DVRs that allow for commercial skipping, networks are also innovating ad offerings with the new product placement and adding products to storylines. (Business Insider