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For virtual reality to generate $30 billion in spending, developers need to look beyond quick experiences.

Mar 21 2016

For virtual reality to generate $30 billion in spending, developers need to look beyond quick experiences. In preparation for the launch of Oculus VR, gaming studios are focusing on “progression”—ways to keep adopters of the technology interested after the initial rush of the experience fades away. VR Sports Challenge has a multiplayer function that allows a group of friends to do slow-motion slam dunks together, but the game’s creative director is focusing on traditional gaming qualities so players feel like they need to work towards a goal: “That way, when all your friends go home, you have a reason to keep playing.” (VentureBeat