USA Today is hoping to get advertisers hyped on VR technology. The network is launching GET Creative, a studio that creates sponsored content for advertisers, from articles to videos—including 360-degree videos and virtual reality. They have already found early success within the space with one of their own 360-degree videos released on Facebook entitled “Blue Angels,” which was viewed more than 11.4 million times. They also boast a large distribution: 360-degree videos can span across the entire USA Today network, as well as Facebook and YouTube, and their mobile app which has been downloaded 22 million times has the ability to incorporate VR videos. (Digiday)
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