Brands that are focused on providing experiences, instead of things, at sponsored events are “winning over the Millennial generation.” A creator of experiential marketing software, Splash, recently put together an infographic of the top trends for branded events, highlighting Millennials' love for experiences and broadcasting them. At branded events, 81% of survey takers shared a photo on social media, 71% used the event's hashtag, and 67% followed the brand's social profile. With 92% saying they would be open to receiving a personalized email offer from a brand following an event, it is key to know that 73% said the main reason to attend events was for a great topic, speaker, music, or entertainment. (Adweek)
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