Museums are continuing to get Millennialized. In 2015, 91% of The Met’s visitors had a smartphone, but instead of banning use, the museum saw an opportunity to spread awareness of their immense collection. On Instagram—where they have 1.1 million followers—they see photos being shared as “free advertisement,” and consider themselves “pro-selfie, but not pro-selfie stick.” Now, to coincide with the opening of a new location, their website has been redesigned to be more simplified and work seamlessly on all devices—including mobile. The digital-forward approach is crucial for keeping up with what The Met calls their competition: “Is it MoMA? Guggenheim? Our competition is Netflix. Candy Crush. It's life in 2016.” (Fast Company)
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