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Kanye West said it best: “I just thought of the craziest idea of all, I’m going to sell winter coats in the winter!!!” The traditional fashion industry schedule has seasons of clothing walking down the runway months and months before they’re actually available.

Mar 08 2016

Kanye West said it best: “I just thought of the craziest idea of all, I'm going to sell winter coats in the winter!!!” The traditional fashion industry schedule has seasons of clothing walking down the runway months and months before they’re actually available. However, fast-fashion and consumer impatience have forced retailers and designers like Michael Kors and Banana Republic to experiment with “immediately-shoppable fashion shows.” When Rebecca Minkoff reshowed her Spring 2016 collection during winter shows, she quadrupled sales of those pieces at her NYC store. (Racked)

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