Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Under Armour is reaching out to young consumers with more digital advertising, and sacrificing some TV spend in the process.

Feb 26 2016

Under Armour is reaching out to young consumers with more digital advertising, and sacrificing some TV spend in the process. Although the brand acknowledges the power of TV ads to “get you there faster,” they feel digital media covers more ground considering “consumers are just in a constant state of [media] consumption.” Their approach is to be  “24/7 everywhere the [target consumer is]” whether on the field or during a “cultural moment” like The Oscars. They are also continuing their experiential marketing efforts, after a five-city tour with Stephen Curry earned 5 billion impressions and a sold out shoe line. (Business Insider) 

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?