The future of cereal is looking grim, and Millennials’ breakfast preferences are being blamed. A recent study by Mintel found that almost 40% of Millennials find cereal too “inconvenient” for breakfast because it requires cleanup afterwards. (Cue the “Millennials Are Too Lazy To Eat Cereal!” headlines.) But convenience is driving many food trends: coffee pods sales increased by 138,324% from 2004-2014, and Millennials are reportedly having 20% of their restaurant meals delivered. While it might be more fun to say it’s all laziness, busy schedules are just as likely a reason for the shifts, and many Millennials are just eating cereal for other meals and snacks. (Washington Post, New York Times)
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