Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

The future of cereal is looking grim, and Millennials’ breakfast preferences are being blamed.

Feb 25 2016

The future of cereal is looking grim, and Millennials’ breakfast preferences are being blamed. A recent study by Mintel found that almost 40% of Millennials find cereal too “inconvenient” for breakfast because it requires cleanup afterwards. (Cue the “Millennials Are Too Lazy To Eat Cereal!” headlines.) But convenience is driving many food trends: coffee pods sales increased by 138,324% from 2004-2014, and Millennials are reportedly having 20% of their restaurant meals delivered. While it might be more fun to say it’s all laziness, busy schedules are just as likely a reason for the shifts, and many Millennials are just eating cereal for other meals and snacks. (Washington PostNew York Times