When Ypulse dove into how to talk the talk of Millennials and teens, we found that 65% of 18-33-year-olds have sent a GIF to someone. The rise of GIFs has helped Giphy—the mecca for all things GIF—become a site to watch. What started out as the Google for GIF searching has branched out to include “live GIFing” tools for publisher content creation, integrations with messaging apps, and the Giphy cam—their first GIF creation app. The next step for the site could be monetization tools like sponsored content that surfaces in search or branded “surprises” for those using GIFs in chat. (TechCrunch)
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