Campbell Soup recently put $125 million into a partnership to invest in food startups, joining the list of bigger brands adopting startups to infuse their culture and offerings with new thinking. Along with expanding their healthier product lines—including an organic fresh juice brand—the brand is recognizing startups’ ability to respond to a demand in food transparency, and offer more fresh and simple ingredients. The investments are meant to be “a new model for innovation to help the 145-year-old soup-and-snacks company keep pace with…a seismic shift taking place in the food industry.” (MediaPost)
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