Tumblr users are encouraged to bare their souls and show a side of themselves they wouldn’t show their closest family or friends—but they still have their secrets.

Tumblr users are encouraged to bare their souls and show a side of themselves they wouldn’t show their closest family or friends—but they still have their secrets. The social platform has been called “the new ground zero of the viral internet” and its young bloggers, who themselves have been called “brilliant digital strategists,” have the ability to generate thousands of dollars on ad revenue—sometimes illegally. One 15-year-old’s immensely popular blog reached one million followers before being taken down for participating in a diet pill ad scheme. (New Republic)