Can Etsy help Macy’s attract Millennials? The retailer has been making major efforts to modernize the brand, launching their “One Below” floor at their flagship New York store last year with features like selfie cameras and an Instagram wall. Now, they’ve partnered with Etsy for a pop-up shop in the space that will offer a curated selection of over 50 Etsy seller items, which will rotate throughout 2016. According to Macy’s, the location sees 20 million visitors each year, but “whether or not it will bring Millennial shoppers, who are more likely to shop directly online with Etsy, through its doors, however, remains to be seen.” (Fashionista)
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