Nike is targeting Millennial women with an original scripted YouTube series inspired by fitness trends and YouTube celebs. The eight-episode series Margot vs Lily will follow two sisters—one fitness-obsessed YouTube vlogger and the other allergic to exercise—and lead consumers to a website where they can buy the clothing featured on the show. Nike says it hopes the content will “surprise and inspire [viewers] in a totally new way,” and that “conversations with these consumers made it clear that connecting with them through original programming made sense for their lives.” (Marketing Magazine)
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