Nike is targeting Millennial women with an original scripted YouTube series inspired by fitness trends and YouTube celebs.

Nike is targeting Millennial women with an original scripted YouTube series inspired by fitness trends and YouTube celebs. The eight-episode series Margot vs Lily will follow two sisters—one fitness-obsessed YouTube vlogger and the other allergic to exercise—and lead consumers to a website where they can buy the clothing featured on the show. Nike says it hopes the content will “surprise and inspire [viewers] in a totally new way,” and that “conversations with these consumers made it clear that connecting with them through original programming made sense for their lives.” (Marketing Magazine)