Diesel looked to the internet for inspiration for their newest global ad campaign targeting the digitally-immersed generation—and they put everything they could find into it. The print, online, and out-of-home ads incorporate selfies, emojis, online dating apps, and trendy hashtags. Although the campaign focuses on having “intimate and honest” conversations, the overused themes may be viewed as cliché, and “awkward.” In our Talk the Talk trend, we found 50% of 13-33-year-olds think companies that use GIFs and emojis can appear to be trying too hard to impress them. (Adweek)
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