Liking what you hear as you wait for your Grande Mocha Frappuccino? A new partnership between Starbucks and Spotify signifies the end of the CD era—instead of buying a disc at the register, customers can now pull up the Starbucks app to find out what’s playing on their speakers. To create a more interactive experience, a Starbucks music curation team utilized Spotify to create a 500-track “coffeehouse” playlist that can be saved to anyone’s account. It’s a win-win for both companies as Spotify can potentially gain subscribers, and consumers will have another reason to download the Starbucks app. (Fast Company)
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