Millennials have earned their title as the “foodie generation,” and they’re influencing food industry standards with their game-changing attitudes towards what they eat. New studies have revealed that for this group, eating and grocery shopping are both social experiences (68% consult friends when choosing a restaurant), they are always looking for a deal (64% search for coupons on their smartphones), and environmentally-friendly products are more valuable (70% are buying less bottled water because of its negative impact). (Brogan & Partners)
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