It’s never been harder to be in the middle. Once popular mid-priced retail brands like Gap, Banana Republic, J.Crew, and Macy’s have seen dismal sales in the past year, and analysts are blaming Millennials. Multi-functional wardrobes, the casualization of the workplace, and a lack of strong new fashion trends have presented unique challenges to retailers. Analysts also believe this generation prioritizes spending on other things: “Millennial consumer[s] are much more focused on technology and experiences, further heightening the shift in spending away from apparel.” (BuzzFeed)
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