Speaking of visually appealing content…We once told brands that cinemagraphs could be part of the future of post-static marketing, and these striking looped animations can be used to visually upgrade storytelling and bring messages to life. Part photograph and part moving image, cinemagraphs are like GIFs with movement isolated to certain details, causing the viewer to look closer and, if done effectively, be emotionally captivated. They have a 71% higher organic reach than still photographs and are “easy to consume, but hard to ignore.” Facebook and Instagram are enhancing their auto-play features, which could help the cinemagraph’s popularity with brands. (AdAge)
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