As more Millennials have aged into their legal drinking years, they've shown different tastes, spending habits, and purchasing motivators than the drinkers who came before them. A Nielsen study shows that although 21-34-year-olds are looking for a good deal, they are not willing to compromise on quality or taste of their beverages, which has spurred the growing trend of craft alcohol products. Millennials are also making fewer grocery trips than previous generations, but are spending more, and make more purchasing decisions based on product details and deals within stores. (Nielsen)
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