Samsung’s Gear VR is tapping Millennials’ favorite athlete to sell young consumers on virtual reality.

Samsung’s Gear VR is tapping Millennials’ favorite athlete to sell young consumers on virtual reality. Featuring LeBron James and a hot Public Enemy track, Gear’s latest ad is all about avoiding VR’s “geeky stereotype,” instead showing that it will give people the chance to “live” entirely new experiences. The “Let’s Go To Work” VR video lets consumers view the world through James’s eyes, a new entertainment category that could be a huge part of VR’s future appeal. (Washington Post)