Rap mogul DJ Khaled has found his new calling: dishing out advice on Snapchat.

Rap mogul DJ Khaled has found his new calling: dishing out advice on Snapchat. Regularly receiving 2 million Snapchat views for each Snap, 500,000 of which are within the first five minutes of posting, DJ Khaled has become a social media sensation, and perhaps “the first true Snapchat celebrity.” Khaled’s “Keys to Success” posts feature tidbits on healthy eating and aspirational guidance for life, and the music producer’s positive guidance is a hit with young consumers. (TechCrunch)