The mobile gaming industry has reached unexpected heights, generating revenues of over $30 billion in 2015. Nearly 50 million mobile gamers are “Big Spends” who buy items in games, but the 90 million “Free Marketer” gamers who spend a significant amount of time on games but do not spend money on them are also a valuable asset. Many gamers play games on both mobile and PC/console, so the view that the two spaces need to battle for players is likely outdated. (alist)
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