The Beatles have gone digital. To ensure that the Beatles’ legacy will live on with a new generation, Universal Music Group has partnered with top streaming platforms to bring their classics “where the kids are.” We know The Beatles are afavorite among Millennials and their music was a “major hold out to streaming.” UMG giving in to the modern day methods of delivering music confirms that streaming is the best way to reach a young audience, and to keep older music relevant. 2015 was the first year that streaming revenue beat out CD sales. (Adweek)
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