Oprah’s power is undeniable, but can she appeal to Millennials? Now that she has joined the board of Weight Watchers, and her memoir has been announced, that question is an important one for more than one brand. But there is reason to believe O can capture today’s young consumers. Her rags to riches, entrepreneurial background and positive ethos could resonate with the endlessly optimistic generation with a love for startups. Oprah has also proved “positivity sells,” and we know Millennials are craving it. (Fortune)
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