It may seem obvious that the best way to reach Millennials is through smartphones or television, and if we were examining overall usage you would be correct: Nielsen reports that 18-34-year-olds spend 19 hours and 33 minutes a week with TV, and 11 hours and 26 minutes with smartphones.

It may seem obvious that the best way to reach Millennials is through smartphones or television, and if we were examining overall usage you would be correct: Nielsen reports that 18-34-year-olds spend 19 hours and 33 minutes a week with TV, and 11 hours and 26 minutes with smartphones. However, in terms of overall reach you would have to think back to a simpler time. The same study finds that a whopping 91% of this age group use terrestrial radio each week, which is ahead of TV at 76%. The following stat may explain this phenomena: 59% of Millennials say radio is how they discover new music, putting it ahead of streaming services. (medialife)