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The recent wave of activism among Millennials is a combination of their online influence igniting their offline actions, but many criticize the generation for their “slacktivism” approach, assuming that hashtags and internet chatter doesn’t really make a difference.

Dec 14 2015

The recent wave of activism among Millennials is a combination of their online influence igniting their offline actions, but many criticize the generation for their “slacktivism” approach, assuming that hashtags and internet chatter doesn’t really make a difference. But a recent study found that “online engagement is key to turning a protest into a social movement,” and prolongs the life of an issue. Its powerful influence comes from the substantial number of social media users interested in social causes, as well as the viral awareness a single post can create among millions. (Quartz