Millennials are the largest generation to date, and when it comes to these young consumers “you can’t stop at the superficial and often sensationalist stereotypes you see in the headlines.” Different Millennials are going through different life stages, from entering adulthood to starting a family, which impacts the way they live, work, and purchase.

Millennials are the largest generation to date, and when it comes to these young consumers “you can't stop at the superficial and often sensationalist stereotypes you see in the headlines.” Different Millennials are going through different life stages, from entering adulthood to starting a family, which impacts the way they live, work, and purchase. Referred to as the “me” generation, Millennials are often stereotyped to be focused only on their self-interests, but what about those who are starting families? They’re more focused on the “we:” 75% state home ownership as a long-term goal and 50% would like that home to be in the suburbs. (Adweek)