NEW GEN Z 101: Unlock & Outlast Microtrends

Some young consumers are looking to tech solutions to stay unplugged and focused on the present, and we once called out Yondr as one of the companies helping them create a “be here now” mentality.

Dec 10 2015

Some young consumers are looking to tech solutions to stay unplugged and focused on the present, and we once called out Yondr as one of the companies helping them create a “be here now” mentality. Now the startup has struck a deal with comedian Dave Chappelle to create no-phone zones at his shows. Attendees get to keep their phones, but must keep them in Yondr pouches that self-lock once inside the venue. Comedians and other performers have an interest in keeping phones off during performances: videos of sets leaked on social media can devalue ticket prices and lead to public backlash. Innovative technology like Yondr could keep them and their fans happy. (Hollywood Reporter