Ypulse’s exclusive holiday shopping survey revealed that Amazon was Millennials’ top retail destination for both BlackFriday and Cyber Monday—and it looks like Amazon Prime is attracting more young shoppers than ever before.

Ypulse’s exclusive holiday shopping survey revealed that Amazon was Millennials’ top retail destination for both BlackFriday and Cyber Monday—and it looks like Amazon Prime is attracting more young shoppers than ever before. A recent study found the average age of the Prime customer is 36.5-years-old, with an average household income of $69,300. Those younger, more affluent shoppers are also buying a wider range of products from the site than they were a year ago, making the e-commerce giant an even bigger threat to competitors. It’s now forecasted that Amazon apparel sales will surpass Macy’s in 2017. (Fortune)