Empire has not only made strides as a network show, but is also innovating television merchandising for Millennials.

Empire has not only made strides as a network show, but is also innovating television merchandising for Millennials. The number two ranked show by 18-49-year-olds, second only toSunday Night Football, has surpassed traditional product placement and licensing to become its own lifestyle brand. The show has forged fashion partnerships with Saks Fifth Avenue, Deborah Lipman, and more, creating an entire platform for viewers to buy into. As the President of Fox Consumer Products has put it, “The influence Empire has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand.” (Racked)