Absolut Vodka wants Millennials to start party crashing, and their new mobile-friendly digital program Hoppr is giving them the map to strangers’ celebrations.

Absolut Vodka wants Millennials to start party crashing, and their new mobile-friendly digital program Hoppr is giving them the map to strangers’ celebrations. Once logged on, users in New York can utilize the site’s GPS functionality to host a party for others to crash, or hop to different shindigs in their area. With a marketing plan focused on one-of-kind experiences, Absolut claims that “people are looking for opportunities to come together in more intimate settings, in new and unexpected ways.” Of course, Hoppr also includes store locations that carry Absolut. (Adage)