Country music has a new sheriff in town, and Country Music Television knows it.

Country music has a new sheriff in town, and Country Music Television knows it. Younger Millennials have broken away from the traditional country persona, and artists like Taylor Swift and Jason Aldean have ushered in a “youth movement” for the genre. CMT has reworked programming to capitalize on the new kind of country fan: Party Down South, a reality show featuring young adults in search of a good time, has become their highest rated series, and Millennial viewership has increased by 21% in the last year. (Variety)