Latina Millennials are still not seeing themselves represented in media, and that might be a big miss by brands. Over nine in ten Latina Millennials want to see content that reflects their lives, but less than one in three say what they see now accurately shows who they are: both Latina and American. Over 95% of Latinas born in the U.S. identify equally as both, and 18-24-year-olds are 52% more likely to “assume this hyper-cultural sense of identity.” (Digiday)
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