Don’t fear the Redditors.

Don’t fear the Redditors. Although many brands have tried and failed to market on the platform that is often called “the front page of the Internet,” there are tips to win over their temperamental crowd. According to Brian Swichkow of Ghost Influence, being transparent, committed, and having a well thought out plan are crucial. Brands also need to keep it clear that they value feedback from Reddit users and aren’t only looking praise. According to Ypulse’s social media tracker, 21% of 13-32-year-olds use the site, so it might be worth taking the risk. (Adweek)