These days, trends can move pretty fast—so Popsugar surveyed their readers to find out how Millennial women are defining and discovering trends, and learning more about the ones that capture their interest. Almost 60% consider themselves trend “followers” who wait for trends to go mainstream before paying attention, social media is the top source for trend discovery, and 42% go to a digital or print publication to learn more once they know a trend exists. (Digiday)
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