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For Millennial women, athletic apparel is in, it bags are out, and Brandy Melville is a brand to watch.

Nov 19 2015

For Millennial women, athletic apparel is in, it bags are out, and Brandy Melville is a brand to watch. Goldman Sachs' and Teen Vogue’s third annual survey on young female consumers fashion and beauty brands found that Forever 21, Victoria’s Secret, and Nike are the top brands, along with Sephora, MAC, and Converse. “Rising brands” included Brandy Melville, Topshop, and Nasty Girl. (NYTimes)