Taco Bell successfully campaigned for the taco emoji, and now another brand wants to give young consumers a way to more easily text and chat about their product. Durex is promoting the hashtag #CondomEmoji in a crusade to have one created around World Aids Day. The brand’s research found that 80% of 18-25-year-olds find it easier to express themselves using emojis, and more than 50% regularly use emojis when sexting. (brandchannel)
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