NEW GEN Z 101: Unlock & Outlast Microtrends

Holiday shopping isn’t what it used to be.

Nov 18 2015

Holiday shopping isn’t what it used to be. Millennials have grown up accustomed to a longer shopping season, and now, “mini-moments have replaced the long-standing Black Friday focus.” Prepare to adjust. In-store traffic for Black Friday 2014 was actually down 5.1%, while the holiday season overall saw the greatest spending “ever.” Our infographic snapshot today gives a full look at Millennials’ holiday shopping plans…including their Black Friday spending predictions. (MediaPost)