Free texting app Viber is “a shining example of the globalization of the app world”—but they haven’t yet won a significant U.S. audience. The platform’s new campaign is their first major effort to capture American college students, focusing on group chat capabilities and Q&As with blogs and influencers. They’re hoping to position themselves as “more open than Snapchat, less anonymous than Yik Yak, and with far fewer parents than Facebook.” (Fast Company)
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