We said that teens are getting their content from non-traditional sources—and that includes sports media. A study from Whistle Sports, a digital media company that counts Derek Jeter as an investor, found that young viewers are looking for sports videos from digital sources more than they are from ESPN: 64% of 13-24-year-olds go to YouTube to consume sports-related content, 53% go to Facebook, and 42% go to ESPN. (Fortune)
