And today in, “how Millennials are impacting traditional TV” news: some networks are now cutting back on commercials to appeal to the Netflix generation. The strategy is an attempt to respond to ad-free streaming services, and a reaction to advertisers’ concerns that “their messages are being ignored amid all the commercial clutter.” Viacom recently cut commercial minutes across all networks, and Fox is now offering shorter commercial options on Hulu. (Bloomberg)
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