Amazon is far and away Millennials’ favorite place to shop online, but could it become their favorite place to shop offline as well? Some are saying the site’s new brick-and-mortar bookstore could be “a hit with Millennials” because e-books are not actually their preferred way of reading. According to one study, 79% of Millennials in the U.S. read a print copy of a book this year, almost double the amount of those who read an e-book…which could be one reason that Kindle sales have been sliding. (Forbes)
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