Amazon is far and away Millennials’ favorite place to shop online, but could it become their favorite place to shop offline as well?

Amazon is far and away Millennials’ favorite place to shop online, but could it become their favorite place to shop offline as well? Some are saying the site’s new brick-and-mortar bookstore could be “a hit with Millennials” because e-books are not actually their preferred way of reading. According to one study, 79% of Millennials in the U.S. read a print copy of a book this year, almost double the amount of those who read an e-book…which could be one reason that Kindle sales have been sliding. (Forbes)