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Starbucks isn’t just earning buzz with their #RedCups (see The Friday Don’t Miss List), they’re also getting kudos for their digital efforts.

Starbucks isn’t just earning buzz with their #RedCups (see The Friday Don’t Miss List), they’re also getting kudos for their digital efforts. Wired says the coffee brand “may well have the best mobile retail app in existence.” Their mobile order and pay feature is already processing 5 million mobile orders a month, and active mobile users have grown by 32% year over year. (Wired)

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