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After years of languishing in pipe dreams, virtual reality is here—but what do young consumers really think of it?

Nov 06 2015

After years of languishing in pipe dreams, virtual reality is here—but what do young consumers really think of it? A survey on virtual reality conducted by Greenlight VR found that, perhaps unsurprisingly, younger consumers more excited about the technology than older generation, with “Gen Z” the most passionate about it. Parents might want to prepare: 70% of teens and tweens interviewed would “definitely” or “probably” ask for a VR device. (We’ll find out if they’ll be asking for the holidays in our November wishlist survey.) (Fast Company)

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