Snapchat Sponsored Lenses (which we included in our roundup of Snapchat marketing to know) are here, and 20th Century Fox is the first brand to advertise using the feature. This Saturday, a.k.a. Halloween, Fox promoted The Peanuts Movie with a filter of Snoopy dancing in a pumpkin patch and candy corn pouring into the mouths of selfie-takers. Branded filters are the first option to appear in the Lenses menu, so Snapchat users are sure to notice them. (AdAge)
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