Millennials might love food, but they are two times more likely to distrust “big food.” Recent research from Mintel found that 43% of 21-38-year-olds say they don’t trust large food manufacturers, compared to 18% of older consumers.

Millennials might love food, but they are two times more likely to distrust “big food.” Recent research from Mintel found that 43% of 21-38-year-olds say they don’t trust large food manufacturers, compared to 18% of older consumers. Brand ethics are also important to the generation: 59% said they would stop buying a certain product if they believe the brand is unethical. (Chicago Tribune, MediaPost)