Podcasts are so hot right now, so Coca-Cola is getting in on the audio game.

Podcasts are so hot right now, so Coca-Cola is getting in on the audio game. The beverage brand and iHeartMedia have launched a podcast aimed at teens, the first project of iHeartMedia’s branded content division. The show, “iHeartRadio First Taste Fridays With Coca-Cola,” will aim to give “first tastes of the hottest new music and behind the scenes artist interviews.” The first episode included exclusive interviews, premieres of new music, and surprise artist visits. (AdAge)