Speaking of the importance of inclusion…Abercrombie & Fitch is continuing their brand shift, putting a new focus on mobile to appeal to teens, and put young consumers at the center of their brand, instead of being “brand led.” The retailer’s Senior VP of digital and e-commerce has commented, “This is an important transformation.

Speaking of the importance of inclusion…Abercrombie & Fitch is continuing their brand shift, putting a new focus on mobile to appeal to teens, and put young consumers at the center of their brand, instead of being “brand led.” The retailer’s Senior VP of digital and e-commerce has commented, “This is an important transformation. We’re inviting everyone to the party, getting in every lane, and being open minded.” (Digiday)