Young male consumers dominate the sneakerhead community, and they’re a niche but passionate culture. Now, for the first time in decades, Nike is facing a serious rival for their attention. The battle of Adidas versus Nike is raging, with the former poaching designers and talent from “the king” of sneaker culture, most recently nabbing Kanye West to design a line, and doing “everything it can to out-cool Nike—to win the battle of taste first, ultimately building enough street cred to win the long-term financial contest.” (GQ)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
