Millennials continue to expect that brands will make social good a part of their ethos, but older Millennials might be starting to doubt that they can make a real difference. New research found that 25% of 25-34-year-olds believe that making a purchase can make a significant impact, compared to 36% of 18-24-year-olds. But their skepticism doesn’t mean they’re opting out of cause purchasing: 9 out of 10 Millennials will switch to brands associated with a cause. (MediaPost)
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